AI didn't create the ambiguity. It exposed it.
ADVISORY
I help leaders find the constraint underneath the technology and build the operating model that makes transformation hold.
26→12
weeks to market
<1%
data errors, from 30%
2,000
person function rebuilt
$50M+
transformation portfolio
02
Design the model
01
Find the constraint
HOW I WORK
The real bottleneck, not the visible symptom
Definitions, ownership, workflow, governance.
03
Align the stakeholders
A model the people. who live in it accept.
04
Scale it
Built to hold and run without me.
Ways to engage
START HERE
Advisory block - 10-hour min.
Executive Advisory
Executive Advisory provides direct access to my experience across enterprise transformation, AI, GTM operations, governance, and organizational design. Bring the decision you’re trying to make, the initiative that’s losing momentum, or the complexity you can’t quite untangle. We’ll identify the real constraint, pressure-test options, and define a path forward. The right fit when you need judgment, not another project.
4 to 6 weeks
Operating Model Assessment
A structured diagnostic of how your operating model actually works: governance and decision rights, workflow and handoffs, taxonomy and data architecture, measurement, and where the technology is underused. You leave with a written assessment, prioritized findings, and a recommended action architecture. Low commitment, high signal. The right starting point when you know something is broken but can't fully name it.
REQUIRED for Ongoing & Specialized Engagements
ONGOING ENGAGEMENTS
Retainer
Transformation Advisory
Ongoing strategic guidance for a leader moving a transformation from pilot to scale. Diagnosis first, then operating model, then the alignment that makes it hold.
SPECIALIZED ENGAGEMENTS
Workshop + advisory
AI Readiness & Governance
Redesign the operating model for an AI-augmented organization: the taxonomy, data foundation, and governance that make AI outputs trustworthy and adoption stick.
Sprint - 60 to 120 days
M&A GTM Integration
Integrate go-to-market infrastructure after an acquisition: taxonomy, campaign architecture, reporting, and activation. Built from integrating five acquisitions simultaneously in B2B SaaS (acquisitions up to $7B).
Workshop + advisory
Organizational Change Mgmt
Turn a rollout into real behavior change. Stakeholder alignment, communication, training, and the change infrastructure that drives adoption and makes a new way of working stick.
Not a consultant with a playbook. A practitioner who has built every system she recommends.
I don't apply a framework from a deck. I apply pattern recognition from 20 years of doing the work, the last 12 inside a company that scaled from $100M to $10B+.
I don't run your marketing. I build the operating infrastructure that makes the whole function run.
I work with your team, then hand off a model your people can run without me.
Deep hands-on fluency in the stacks these transformations run on, including 20 years of ServiceNow experience
PLATFORM EXPERTISE
Adobe
Content supply chain, workflow, and operations across Workfront, AEM, Marketo, and AEP. Taxonomy, intake, governance, GenAI content workflows, and team enablement.
ServiceNow
Full-platform fluency across every product in the suite, from ITSM, ITOM, and CSM to HR, SecOps, GRC, App Engine, and Now Assist. Enterprise transformation on ServiceNow: implementation strategy, operating model, platform governance, cross-suite workflow and data design, and the adoption that makes it land.
Start with the diagnosis.
Tell me what’s not working. We’ll address where the constraint is.