The technology worked. The transformation stalled.
I help founders and enterprise leaders identify the operating constraint, redesign the model beneath it, and move AI and GTM transformation from stalled initiative to deployed capability.
26→12
weeks to market
<1%
data errors, from 30%
2,000
person function rebuilt
$50M+
transformation portfolio
02
Design the model
01
Find the constraint
HOW I WORK
The real bottleneck, not the visible symptom
Definitions, ownership, workflow, governance.
03
Align the stakeholders
A model the people who live in it accept.
04
Scale it
Built to hold and run without me.
Choose the right starting point.
START HERE
4 to 8 weeks
Scoped Diagnostic
A focused engagement to diagnose the operating constraint, redesign the operating model, and build a credible path from stalled initiative to deployed capability. The right starting point when the technology works but the organization around it does not.
Executive Advisory
Direct access to senior judgment when a founder or executive needs to pressure-test a decision, untangle a transformation, or regain momentum. Bring the decision, not a polished brief. We will identify the constraint and define the next move.
Focused or monthly advisory
ONGOING ENGAGEMENTS
Retainer
Transformation Advisory
Ongoing strategic guidance for a leader moving a transformation from pilot to scale. Diagnosis first, then operating model, then the alignment that makes it hold.
SPECIALIZED ENGAGEMENTS
Workshop + advisory
AI Readiness & Governance
Redesign the operating model for an AI-augmented organization: the taxonomy, data foundation, and governance that make AI outputs trustworthy and adoption stick.
Sprint - 60 to 120 days
M&A GTM Integration
Integrate go-to-market infrastructure after an acquisition: taxonomy, campaign architecture, reporting, and activation. Built from integrating five acquisitions simultaneously in B2B SaaS (acquisitions up to $7B).
Workshop + advisory
Organizational Change Mgmt
Turn a rollout into real behavior change. Stakeholder alignment, communication, training, and the change infrastructure that drives adoption and makes a new way of working stick.
Not a consultant with a playbook. A practitioner who has built every system she recommends.
I don't apply a framework from a deck. I apply pattern recognition from 20 years of doing the work, the last 12 inside a company that scaled from $100M to $10B+.
I don't run your marketing. I build the operating infrastructure that makes the whole function run.
I work with your team, then hand off a model your people can run without me.
Deep hands-on fluency in the stacks these transformations run on, including 20 years of ServiceNow experience
PLATFORM EXPERTISE
Adobe
Content supply chain, workflow, and operations across Workfront, AEM, Marketo, and AEP. Taxonomy, intake, governance, GenAI content workflows, and team enablement.
ServiceNow
Full-platform fluency across every product in the suite, from ITSM, ITOM, and CSM to HR, SecOps, GRC, App Engine, and Now Assist. Enterprise transformation on ServiceNow: implementation strategy, operating model, platform governance, cross-suite workflow and data design, and the adoption that makes it land.
Start with the diagnosis.
Tell me what’s not working. We’ll address where the constraint is.