Talks on why transformation breaks after the technology succeeds.
Britt Bowman spent twenty years leading enterprise transformation, including twelve years at ServiceNow. Her work has reduced time to market from 26 weeks to 12, improved data accuracy from 30% error rates to under 1%, and helped global teams operationalize AI at scale. Today, she advises organizations on the operating systems that determine whether transformation succeeds after the technology works.
SPEAKING
Selected Stages
Adobe Summit 2026
Available on demand now
Presented on rebuilding an operating model at enterprise scale.
Signature talks
FLAGSHIP KEYNOTE
The Missing Operating System
Why enterprise transformations fail after the technology succeeds.
The technology worked. The transformation didn't. Every company bought the software. Few built the operating system underneath it. This keynote names the layer transformation keeps falling through, with the metrics to prove what changes when you build it: 26 weeks to 12, a 30 percent error rate down to under 1.
Executives
Transformation leaders
45 min + Q&A
Built for the room: four featured talks
POCitis
Why your GTM stack is full of AI pilots that never became programs. The reason isn’t the technology. It’s the operating model.
For RevOps & GTM
Why Measurement Fails Before the Dashboard Exists
The dashboard is the last step, not the first. Measurement breaks because governance, taxonomy, and ownership were never built.
For analytics & marketing
Why AI Fails After the Pilot
AI pilots succeed in controlled conditions and fail in production, because the operating context was never built to support them.
For enterprise AI teams
The Fastest Companies Have More Rules
The fastest organizations are the ones that built the infrastructure to move fast. Governance is what makes speed durable.
For CMOs & executives
Formats
Keynote
A senior-room talk with a clear point of view.
Fireside
A guided conversation or moderated Q&A.
Workshop
A hands-on session that leaves a usable model.
Panel
A senior-room talk with a clear point of view.